In the context of the global garment industry shifting strongly towards automation, digitalization and sustainable development, expanding international cooperation has become a key factor to help Vietnamese enterprises improve their competitiveness and adapt to the global supply chain. Grasping this trend, ITCPE Vietnam Texprint 2025 – an international exhibition specializing in printing, embroidery, packaging, textile technology – has become a strategic bridge, helping businesses accelerate foreign cooperation through specialized B2B booth activities .
ITCPE Vietnam Texprint 2025 – Regional Textile Trade Gateway – Cooperation in the garment industry
As one of the largest textile and garment events in Southeast Asia, ITCPE Vietnam Texprint 2025 brings together hundreds of businesses from more than 20 countries and territories, operating in the fields of: manufacturing of sewing – printing – embroidery equipment, CAD/CAM technology, raw materials, production management software (MES), sample design, and garment packaging.
With an exhibition area of up to 15,000m² , the event provides an ideal platform for businesses to:
- Displaying technological capacity and modern production lines
- Trade directly with potential partners in the global supply chain
- Participate in in-depth technical seminars and B2B networking activities held at the booth
In particular, this year’s exhibition marks the trend of expanding cooperation beyond the traditional scope – from OEM production to ODM and OBM, thereby enhancing the added value and position of Vietnamese brands in the international market.
Booth – A Gathering Point of Technology Values and Cooperation
a.Display Comprehensive Technology Solutions
The booth at ITCPE is not only a place to display products, but also a platform to introduce optimized production processes according to industry 4.0 standards. Enterprises can demonstrate their capabilities in:
- Digital fabric printing, heat transfer printing and UV printing technology
- High speed industrial sewing machine
- Multi-head embroidery machine, 3D embroidery, automatic size adjustment embroidery
- Automated packaging, sorting and shipping systems
Live demonstrations of production stages at the booth help foreign partners practically assess investment potential, stability and operational efficiency – key factors in long-term cooperation.
b. B2B Connection – Expanding International Markets
ITCPE 2025 specially designed Business Matching Zones , where B2B networking sessions are held periodically throughout the exhibition. Through the booth, Vietnamese businesses can:
- Communicate and negotiate directly with importers, distributors, and global fashion brands
- Reach customers from Japan, Korea, Europe and the US – markets with high demands on quality and environmental standards
- Signing production contracts or technology transfer cooperation right at the exhibition
The booth is not only a meeting point, but also a “strategic bridge” that opens the door to highly internationalized garment production models such as FOB, high-end CMT or joint venture factory investment cooperation.
Booth Strategy – Affirming Business Position
To maximize the value of the booth at ITCPE 2025 , businesses need to prepare a clear strategy:
- Core competency positioning : Focus on showcasing strengths in technology, quality control processes, large-scale or flexible manufacturing capabilities
- Build a professional booth image : Use tools such as demo videos, factory access QR codes, bilingual profiles and preliminary quotes
- Prepare a specialized B2B contact team : Technically knowledgeable, able to communicate in English and have contract negotiation skills
Serious investment in booths helps businesses not only sell products, but also sell production capacity – a complete solution for partners.
Opportunity for Repositioning in the Global Value Chain
Participating in a booth at the exhibition is not only for sales purposes, but also helps Vietnamese textile and garment enterprises:
- Repositioning roles in the global supply chain , from passive to active
- Technology exchange, receiving new trends from developed countries
- Seeking opportunities for technology transfer and joint venture investment to expand scale
In a period when the global market increasingly demands ESG (environment, society, governance), transparency and digital capabilities, appearing at ITCPE with a professional image is a clear commitment to quality and sustainable development orientation .
Conclude
The booth at ITCPE Vietnam Texprint 2025 is not only a place to display garment products, but also a platform for trade promotion – technology exchange – accelerating foreign cooperation for garment enterprises. With a well-planned participation strategy, Vietnamese enterprises can fully utilize the exhibition as a stepping stone to expand export markets, upgrade value chains and affirm brand strength in the era of global competition.
